Rowan University has announced new partnerships with Rally House, a leading retailer of officially licensed collegiate and professional apparel and team merchandise, to serve as Rowan’s retail merchandise operator, and eCampus.com, to manage course material operations starting in July.
Rally House will offer an expanded selection of Rowan‑branded apparel, gifts and spirit merchandise, along with a refreshed retail environment, when it assumes operations of the two-story facility currently operated by Barnes & Noble Collegiate on Rowan Boulevard.
“Partnering with Rally House and eCampus.com strengthens Rowan’s commitment to delivering an exceptional, student‑centered experience,” Rowan University President Ali A. Houshmand, said. “Rally House will bring new energy and a modern retail vision to Rowan Boulevard, while eCampus.com will provide our students with faster, more affordable access to the course materials they need to succeed. Together, these partnerships reflect our dedication to innovation, service and school spirit.”
Rally House’s partnership with Rowan University is part of its expansion into campus retail. Locally, the company partners with Drexel University and recently announced partnerships with William & Mary and George Mason University, also starting this summer.
“We are excited to partner with Rowan and become an integral part of their campus communities,” Aaron Liebert, Rally House CEO, said. “We are impressed by the growth of Rowan over the past decade and excited to be a part of the future with the university. Rowan is an important part of the region with growing alumni and fanbase, and we look forward to delivering a retail experience that reflects that pride while meeting the evolving needs of today’s students.”
With more than 310 retail locations across 28 states, Rally House offers a wide selection of apparel representing local NCAA, NFL, MLB, NBA, NHL, MLS, and minor league teams, along with locally inspired products.
"In addition to Rowan University merchandise, Rally House will also cater to the local sports fans with Philadelphia Eagles, Phillies, Flyers and Sixers gear," Liebert added.
Combating the cost of textbooks
eCampus.com will manage print and digital textbooks and course materials, offering every format and maximum purchasing options. With a commitment to affordability, eCampus will offer a wide selection of used and rental textbooks combined with free shipping options. Students will have access to a customized online storefront that creates a personalized ordering experience that instantly populates all required course materials based on students’ course schedules. Students will also have the option to purchase from eCampus.com’s proprietary Marketplace where third-party sellers offer course materials at deep discounts.
“We are excited to welcome Rowan University as an eCampus.compartner to join efforts in combating the rising cost of course materials,” Matt Montgomery, President and CEO of eCampus.com, said. “Through our advanced technology platforms, we look forward to improving student success through convenient access to the materials they need at an affordable price.”
