Rowan On: a new way to experience Rowan University

It’s on.

Rowan University this week will launch Rowan On, a new podcast and video series that gives audiences an inside look at the people, ideas and hands-on work that define the University.

More than a traditional interview podcast, Rowan On is an experience, one that brings viewers and listeners directly into the places where learning happens and dreams turn to action.

At its core, Rowan On reflects how Rowan approaches education itself: immersive, applied and driven by real-world impact.

So, what is Rowan On?

Hosted by Karen Holloway, assistant director of digital media and production, each episode unfolds in two parts. First, an immersive segment features Holloway stepping into the work of her guests, whether that means brewing beer, unearthing fossils, sitting behind a radio mic or learning a magic trick. That experience opens into a deeper conversation about career paths, industries and how Rowan prepares students for them.

“Rowan On takes our audience on a journey,” Holloway said. “The format, which we believe is unique in higher ed, was designed to be educational, engaging and entertaining. I’m not only asking questions, I’m learning and trying new things – experiences we think will appeal to curious people. Our guests have a strong connection to Rowan, whether they’re faculty, students, alumni or staff.”

Guests share a belief in hands-on learning and the confidence that comes from doing meaningful work.

Built for how people engage today

Produced by Michael DiGiorgio, director of digital media and production, Rowan On was designed with a digital-first mindset, created to live across platforms where audiences already spend time.

“This content doesn’t exist anywhere, and we are building a place for it,” DiGiorgio said. “We’re creating moments that can travel – short clips, visuals and stories that resonate on LinkedIn, Instagram, TikTok, wherever the conversation is happening.”

That approach mirrors how Rowan itself continues to grow, by adapting, experimenting and taking smart risks to reach new audiences in meaningful ways.

For Holloway, the podcast fills a gap between curiosity and clarity.

“Students and families want to understand what a path actually looks like, what you’ll learn, what you’ll do and where it can take you,” she said. “If (for example) someone is curious about paleontology, entrepreneurship, broadcasting or brewing science, Rowan On lets them hear directly from people living that work.”

Rather than positioning success as a single track, the series highlights how Rowan supports multiple pathways, traditional, creative and interdisciplinary, helping learners build careers on their own terms.

A big first season

Season One features six episodes, each filmed on campus or nearby including scenes at the Edelman Fossil Park & Museum, Bonesaw Brewery in Glassboro, the Chamberlain Student Center and Business Hall.

Season One guests include:

• David Corsaro, alumnus, magician and marketing executive — “Rowan On: Magic & Marketing”
• Ken Lacovara, Ph.D., founding executive director of the Edelman Fossil Park & Museum —"Rowan On: Paleontology”
• Derek Jones, station manager, WGLS-FM —"Rowan On: Broadcasting”
• Matt Farber, Ph.D., brewer and associate professor of Biological & Biomedical Sciences —"Rowan On: Brewing Science”
• Jessica Vattima, director, Rowan Center for Innovation & Entrepreneurship —"Rowan On: Entrepreneurship”

John Veilleux, Rowan’s inaugural chief marketing officer, said the series reflects the University’s broader brand direction and commitment to showing—not telling—what makes Rowan different.

“Rowan On is about visibility and authenticity,” Veilleux said. “We want people to see the confidence, curiosity and purpose that define this community. Just as Rowan meets students where they are—on campus, online or somewhere in between—this series meets audiences where they are and invites them to imagine what’s possible.”

Tune in

The first episode, “Rowan On: Magic & Marketing,” premieres Jan. 27. Find it at rowan.edu/rowan-on or on YouTube, Spotify, Apple, Instagram, Facebook and LinkedIn.