Liguori to take entrepreneurship chair in Rowan University’s Rohrer College of Business

Liguori to take entrepreneurship chair in Rowan University’s Rohrer College of Business


Eric Liguori, a nationally recognized expert in entrepreneurship education, has been named the William G. Rohrer Professorial Chair in Entrepreneurship in Rowan University’s Rohrer College of Business (RCB).

Liguori, who joins Rowan on Sept. 1, will serve as the executive director of the University’s Center for Innovation and Entrepreneurship. In that role, he will lead Rowan’s “Entrepreneurship Across the Campus” initiative. Led by RCB in partnership with the colleges of Engineering and Science and Mathematics, the initiative is designed to engage faculty and students from across all disciplines to focus on innovation and entrepreneurship.

With Liguori’s addition to RCB, the University’s one-year contract with Hatch House Ventures, a company that developed a network of university-related incubators, has ended. In a collaboration that was funded through private donors, Hatch House gave the University’s “Entrepreneurship Across the Campus” program “a terrific running start,” according to RCB Dean Sue Lehrman.

Now, Liguori—who joins Rowan from the University of Tampa’s Lowth Entrepreneurship Center—is poised to take the baton as he works to take entrepreneurship at Rowan to an even higher level, Lehrman says.

“Although he has yet to formally begin, Dr. Liguori has already injected a new level of excitement and vigor into Rowan’s entrepreneurial programing,” Lehrman says. “He has rallied support from all corners of the University. Students, faculty and members of the entrepreneurship community are eager to have him onboard full time.”

In his role as executive director of the Center for Innovation and Entrepreneurship, Liguori will oversee venture competitions and student business accelerator programs; lead a faculty innovation and entrepreneurship certification program; work with the University’s $5 million Innovation Venture Fund; acquire grant funding; conduct research; coordinate curriculum development; and teach courses in the entrepreneurship major and minor.

Additionally, according to Lehrman, Liguori “will become an active member of the regional entrepreneurship community, identifying and engaging entrepreneurs and others in the life of the center.”

About Eric Liguori

Liguori has authored or co-authored three books and 29 peer-reviewed journal articles published in leading outlets, including the Journal of Small Business Management, Management Decision, the International Entrepreneurship and Management Journal, and the International Journal of Entrepreneurial Behavior and Research. His work has been featured in major media outlets, including Forbes, USA Today, and U.S. News & World Report.

Currently, Liguori serves on the board of directors of the U.S. Association for Small Business and Entrepreneurship (USASBE), the largest professional association in the world dedicated to advancing the discipline of entrepreneurship education through bold teaching, scholarship and practice. He also serves as the executive editor of Entrepreneurship Education and Pedagogy and is co-editor of the Annals of Entrepreneurship Education and Pedagogy. Additionally, he is associate editor for the Journal of Small Business Management.

Liguori is co-director of The Entrepreneurship Education Project, a grassroots effort by scholars to investigate, disseminate and advance entrepreneurship education globally. He also was lead researcher for Hewlett-Packard’s Learning Initiative for Entrepreneurs, a pilot program that brought entrepreneurship into classrooms nationwide in partnership with the National Association for Community College Entrepreneurship.

Earlier this year, USASBE awarded him “Special Recognition for Innovative Entrepreneurship Education” for his work in creating “Sold! An Entrepreneurial Sales Skills Bootcamp,” which helped young entrepreneurs build the sales skills they need to succeed. In 2016, he was recognized as the “Entrepreneurship Educator of the Year” by the Association for Small Business and Entrepreneurship.

Liguori holds a doctorate in entrepreneurship from Louisiana State University, an MBA from the University of South Florida and a bachelor’s degree in human resource management from Florida State University.

Entrepreneurship at Rowan

Rowan “has all of the pieces required to create a vibrant entrepreneurial ecosystem on campus,” says Liguori, adding that he is impressed with Rowan’s commitment to promoting entrepreneurship University-wide.

“The challenge is to now better connect those pieces together toward a unified vision,” he continued. “There is no reason that Rowan will not quickly become a leading program in entrepreneurship education.”

Entrepreneurship education is something that every Rowan student should be exposed to, Liguori says.

All majors “would benefit by developing an entrepreneurial mindset,” adds Liguori, who is working this summer to develop a strategic plan for the Center for Innovation and Entrepreneurship.  “Entrepreneurship isn’t the exclusive domain of people who want to start their own businesses.”