PR group at Rowan racks up accolades

PR group at Rowan racks up accolades

For the second time in three years, a team of Rowan University public relations students has beat out the competition of established professional agencies throughout the Delaware Valley to earn two top honors in the annual Pepperpot Awards.

PRaction, Rowan's student public relations firm, won the Pepperpot Award for a crisis communication plan it developed for the Philadelphia Phillies.
"Not many 21-year-olds have this option," said Stephanie Spagnola, a Woolwich Township native who worked on the plan for the Phillies. "I'm still in school, working towards my degree. This award is given to professionals, and for a student firm to win when you are going up against major companies feels pretty great."

Spagnola and Mullica Hill resident Tom Allen were on a team of five students who won the honor given by the Philadelphia chapter of the Public Relations Society of America (PRSA). Amanda Pettit of Hainesport, Kelly Boylan of Jackson and Amy Ovsiew of Piscataway completed the team.

Spagnola, a Kingsway Regional graduate who transferred to Rowan from Gloucester County College in January, said the team had five weeks to complete the crisis communication plan over the summer.

"It was a great learning experience," Spagnola said.

PRaction, which is run by Rowan's Anthony J. Fulginitti Chapter of the Public Relations Student Society of America (PRSSA), also received the Philadelphia PRSA's Frank X. Long Award, which honors public relations practitioners who exhibit "exceptional creativity, writing skills and passion for public relations," according to PRSA's Web site.

PRaction last received a Pepperpot award in 2004 for its work promoting the opening of the new Cherry Hill Public Library.

"Non-professional agencies, departments and shops traditionally do not get recognized with Pepperpots," said PRSSA adviser Larry Litwin, a professor of public relations and advertising at Rowan. "To win this for a second time in three years is an incredible achievement for our students."

The Rowan PRSSA chapter was also recently named the top chapter in the nation by the PRSA for the second time in three years and the seventh time overall.

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Date Published: Sunday, December 10, 2006 (All day)