Rowan elevator pitch winner heads to national competition

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Joseph Foley, a sophomore management major from Marlton, won first place in the Rowan University Rohrer College of Business’ Elevator Pitch Contest on Friday, April 17.

Joseph Foley, a sophomore management major from Marlton, won first place in the Rowan University Rohrer College of Business’ Elevator Pitch Contest on Friday, April 17.

In less than two minutes, the time of a typical elevator ride, Foley was able to convince the panel of business professionals serving as judges that his firm’s product, a handmade longboard (skateboard), was the most viable idea in the competition.

Sixty-three students participated in the preliminary stages of the contest by submitting an idea, invention or business plan.  In the final round, seven students pitched their ideas before a panel of business professionals.

Foley said his pitch focused on the affordability of his product, the surfing-type feel it gives riders and the expanding market among adults in their 20s and females.

“I was pretty well prepared,” Foley said.  “My friend and I have been working on this idea for a year now.”

According to Foley, he and his business partner recently registered their company, Nelson Longboards, as a limited liability company.  They hope to use this summer as a trial period to market their product and try to get it into stores.

Second place went to Caitlin Moskwa, a sophomore management major from Sayreville, who proposed The Tone Company, which would produce a set of glasses that provided bio-feedback to help singers determine when they are singing off-pitch.

In third place was Mitch Friedberg, a junior management major from Cherry Hill, who presented Garden Helpers, a glove-like garden tool for digging, weeding and cultivating.

Foley automatically will be entered into the contest at the Collegiate Entrepreneurs’ Organization National Conference in Chicago this October, where he will vie for cash prizes. Moskwa and Freidberg won trips to the conference to observe the competitions and also will have an opportunity to enter into the national competition individually by pitching before the national judges. 

Foley additionally accepted the offer to be interviewed on a Miami radio show hosted by first-round judge Neal Asbury, an exporter who owns companies that make commercial and home appliances.
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